The Mayor of L’Alcora visits the new Rocersa Showroom

On Wednesday 9 February 2022, the Mayor of L’Alcora, Samuel Falomir, the Councillor for Economic Promotion, Robert Tena, and the Head of Press, Inma Heredia, got a first-hand look at the new trends and innovations in ceramics for 2022 in Rocersa’s new showroom. They also visited the new kiln facilities and the investments being made at the production factory in L’Alcora. Hazem Hayani, CEO of Rocersa, thanked L’Alcora Town Council for its support for business initiatives in the area, as it is essential to boost the economic growth of the municipality and promote employment.

The former factory 1 of Tierra Atomizada, recently acquired by Rocersa Group to expand its facilities, was also visited. Rocersa plans to develop a 70,000m2 logistics centre on the site, which will enable it to improve service to its customers. To this end, and given Rocersa Group’s commitment to L’Alcora, Rocersa will promote and develop the PAI resulting from the specific modification no. 39 of the PGOU located in the “Cam√≠ Vell de Castell√≥” sector, which affects this plot of land.

Rocersa Group is immersed in an ambitious growth plan of great strategic importance, significantly increasing its current production capacity, making a strong commitment to innovation, process improvement, investment in new technologies and internalisation.

Until 13 February Rocersa is holding open days so that the public can visit the showroom and discover this year’s new collections, a wide range of pieces, formats and decorative shapes. The 1500 m2 showroom is a meeting and exchange point in an elegant and functional environment, where customers and collaborators can find new material inspirations.